How brand-driven transactions are structured was explored by Lisa Hageman, Assistant General Counsel of Global M&A at Diageo, Felipe Heiderich, Senior Counsel of M&A at Johnson & Johnson, Stacy Allen, Global Head of Brand Strategy at Hewlett Packard Enterprise, and Alice Cherry, Global Head of Brands at S&P Global during this session. 

Both strategic and tactical considerations were considered including the ways high performing acquirers manage acquired brands / portfolios, variations in vertical and horizontal M&A strategies, and the impact on brand frameworks related too….

In a disruptive industry facing growth challenges, consumer product companies are facing increased pressure to stimulate growth. M&A has increasingly become one of the tools used by consumer product companies to successfully navigate an ever-changing industry landscape. Specifically, scope deals are becoming more prevalent as a means to address changing customer demands and fast-paced consumer markets.